The Early Effects of an Advertising Campaign May Be Minimal

question 218

Multiple Choice

The early effects of an advertising campaign may be minimal, but over time gain momentum. This phenomenon is due to:

• A)diminishing returns.
• B)threshold effects.
• C)the sales-response curve.
• D)carryover effects.

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Definitions:

Adrenal Glands

Small glands located on top of each kidney that produce hormones such as adrenaline and cortisol, which help control heart rate, blood pressure, and other body functions.

Anger-Linked

Associated with or influenced by the emotion of anger.

Heart Disease

A range of conditions affecting the heart, including coronary artery disease, heart attacks, congestive heart failure, and congenital heart defects.

Hypertension

A chronic medical condition in which the blood pressure in the arteries is persistently elevated, increasing the risk of heart, brain, kidney, and other diseases.