Knowing an Advertising Agency's Client Retention Rate Helps Reveal How

question 180

True/False

Knowing an advertising agency's client retention rate helps reveal how effective the agency has been in working with various clients.

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Definitions:

Criteria For Validity

The standards or benchmarks that must be met to determine the accuracy, reliability, and legitimacy of a study, research findings, or argument.

External

Originating from or situated outside of something or someone, often influencing or affecting it from the outside.

Operationalization

The process of defining a fuzzy concept so as to make the concept measurable and to understand it in terms of empirical observations.