A Recent Trend in Media Selection Is To

question 159

Multiple Choice

A recent trend in media selection is to:

• A)put media planners on the creative team.
• B)use account planners to work with advertising agencies in designing advertising campaigns.
• C)involve media companies in the latter stages of advertising campaign design.
• D)involve media companies in the early stages of the advertising design process.

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Definitions:

Hypocotyl

The part of a seedling's stem situated below the cotyledons and above the root.

Compound Fruit

A type of fruit that develops from multiple ovaries of one flower or the ovaries of multiple flowers.

Seasonal Responses

Behavioral, physiological, or ecological changes in organisms that are triggered by the changing seasons.