Each of the Following Statements About Variability Theory Is True

question 215

Multiple Choice

Each of the following statements about variability theory is true except:

• A)ads placed in varying environments increase recall and improves encoding of the message.
• B)variability can be obtained by modifying the product positioning strategy used within the campaign.
• C)placing an advertisement in two different media would be an example of variability theory.
• D)variability can be obtained by changing the situational context of an ad.

---

Definitions:

Inner Conflict

A psychological struggle within oneself between opposing thoughts or desires.

Marketing Manager

A professional responsible for planning, directing, and coordinating marketing efforts to enhance product or service awareness and drive sales.

Eustress

A form of stress that is deemed healthful or giving one a feeling of fulfillment.

Hans Selye

A Hungarian-Canadian endocrinologist known for his research on the stress response, identifying the General Adaptation Syndrome.