Rational Appeals Are Designed to Capture a Viewer's Attention and Foster

question 20

True/False

Rational appeals are designed to capture a viewer's attention and foster an attachment between the consumer and the brand.

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Definitions:

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, and preferences.

Adaptation

The process by which a species becomes fitted to its environment; it is the result of natural selection acting upon heritable variation.

Genes

Units of heredity made up of DNA that are responsible for determining the characteristics of an organism.

Operant Conditioning Procedure

A method of learning that employs rewards and punishments for behavior, encouraging the occurrence of desired behaviors and discouraging undesired ones.