Using Music to Build Emotions Surrounding a Product Is Tied

question 118

Multiple Choice

Using music to build emotions surrounding a product is tied to which type of message strategy?

• A)Cognitive
• B)Affective
• C)Brand
• D)Conative

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Definitions:

Non-Personal Way

An approach or manner that lacks personal connection or emotional involvement.

Menu Of Options

A selection or range of choices or alternatives offered to someone, often used in the context of decision-making strategies.

Complainant-Type Relationship

Pertains to a dynamic where one party regularly expresses dissatisfaction or grievances towards another, often seen in legal or organizational contexts.

Affirmations

Positive statements that are repeated to oneself in order to challenge negative thoughts and foster self-belief.