Rational Appeals Are Most Effective When Consumers Have Low Levels

question 162

True/False

Rational appeals are most effective when consumers have low levels of involvement, but are willing to pay attention to the ad.

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Definitions:

Great Britain

A sovereign nation located off the northwest coast of Europe, comprising England, Scotland, and Wales.

1865

The year marked by the end of the American Civil War and the assassination of President Abraham Lincoln; significant for the passage of the Thirteenth Amendment, which abolished slavery in the United States.

1914

The year that marked the start of World War I, a major global conflict that reshaped international politics and alliances.

First World War

A global conflict that occurred from 1914 to 1918, involving many of the world's great powers, and marked by significant losses and the introduction of new military technologies.