Ads Work Better If the Audience Can Identify with the Spokesperson

question 122

True/False

Ads work better if the audience can identify with the spokesperson in the ad.

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Definitions:

Commitment

A pledge or promise; an agreement that binds one with others or to a cause; the sense of duty one has to accomplish a task; an essential element of caring leadership.

Exploration

The act of traveling in unknown regions to discover new knowledge, resources, or geographical routes.

Responsibility

Having the duty to deal with something or having control over someone, often tied to ethical or moral obligations.

Hardy Personality

Having the characteristics of a stress-resistant person–personal commitment, sense of control, positive attitude, balanced perspective, and caring relationships; having the adaptive capacity to deal effectively with stress and change.