Recency Theory Is Based on The

question 49

Multiple Choice

Recency theory is based on the:

• A)concept that the last ad a person sees has the greatest impact.
• B)concept that at least three exposures to an ad are necessary for the ad to be effective.
• C)use of intrusion value.
• D)belief that consumers have selective attention.

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Definitions:

Vertebrae

Vertebrae are the individual bones that stack up to form the vertebral column or spine, providing structural support and protection to the spinal cord.

Hyaline Cartilage

A type of connective tissue found in areas such as the nose, trachea, and at the ends of long bones, providing support with some flexibility.

Skeleton

The internal framework of the body composed of bones and cartilage that provides support and protection.

Intervertebral Discs

The soft, cushion-like structures located between the vertebrae of the spine, providing shock absorption and flexibility.