The Part of the Media Plan That Spells Out the Media

question 137

Multiple Choice

The part of the media plan that spells out the media to be used and creative considerations is the:

• A)marketing analysis.
• B)advertising analysis.
• C)media strategy.
• D)media mix.

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Definitions:

Direct Cost

Expenses that can be directly traced to the production of a specific good or service, such as raw materials and labor.

Public Service Announcement

A message disseminated without charge with the objective of educating or informing the public about a societal issue.

Nonprofit Organizations

Organizations that exist for educational or charitable reasons, and from which its shareholders or trustees do not benefit financially.

Media

Various means of communication and platforms for delivering and sharing content, including print, broadcast, digital, and social media.