Examlex
Describe opportunities to see (OTS)and gross rating points (GRP).
Active Relationship Maintenance
Efforts made consciously by individuals in a relationship to preserve, protect, and enhance their connection.
Assurance
A positive declaration intended to give confidence; a promise.
Rule Of Reciprocity
A social norm where individuals feel obliged to return favors or kindness received from others.
Social Exchange Theory
The idea that interpersonal relationships are governed by perceptions of the rewards and costs exchanged in interactions.
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