The Three-Exposure Hypothesis Suggests That

question 5

Multiple Choice

The three-exposure hypothesis suggests that:

• A)ads in three different media need to be used to have the maximum impact.
• B)a minimum of three exposures to an ad is necessary to be effective.
• C)a maximum of three exposures to an ad is necessary to be effective.
• D)three exposures to an ad will only work if the person viewing the ad is in the market for that particular product.

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Definitions:

Stockholders

Investors who own shares of stock in a corporation, holding a claim on its assets and earnings.

Spin-off

The creation of an independent company through the sale or distribution of new shares of an existing part of a parent corporation.

Equity Carve-out

A strategy where a parent company sells a minority interest of a subsidiary to outside investors while retaining control.

Shareholders

Individuals or entities that own shares in a company, giving them partial ownership and possibly voting rights.