The Primary Advantage Radio Has That Is Not Available in the Other

question 47

Multiple Choice

The primary advantage radio has that is not available in the other mass media outlets is:

• A)low cost per contact.
• B)intimacy.
• C)long exposure duration.
• D)highly targeted market segmentation.

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Definitions:

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem, allowing for rapid and free-flowing contributions.

Treatment Groups

Organized assemblies of individuals who receive therapy or intervention collectively, often addressing similar issues or objectives.

Objectives

Specific, measurable, achievable, relevant, and time-bound (SMART) goals set to guide individuals, projects, or organizations towards achieving desired outcomes.

Board Of Directors

A group of individuals elected to represent shareholders and govern the affairs of a corporation or organization.