Examlex
One approach in ratings that has been growing in use is to provide a rating for the actual commercial time slot rather than the television program.
Authenticity
The quality of being genuine, real, or true, not copied or false.
Unobtrusive Measures
Research methods that do not involve direct interaction with research subjects, hence not influencing their behavior.
Behavior Observation
The systematic recording of observable behaviors or responses in natural or controlled settings, often used in psychological and sociological research.
Peer Review
The process of evaluating the quality, validity, and relevance of scholarly work by other experts in the same field.
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