Kyra Makes Frequent Purchases from the Victoria's Secret Website

question 146

Multiple Choice

Kyra makes frequent purchases from the Victoria's Secret website. She notices that each time she logs onto the site, it says "Welcome Kyra" and displays her credit card number and address when she gets ready to place an order. This is an example of:

• A)personalization.
• B)web analytics.
• C)channel integration.
• D)intrusive web design.

Identify the advantages and disadvantages of geographical departmentalization.

Recognize the role of customer departmentalization in addressing varied customer needs.

Understand decision-making centralization and decentralization in organizational contexts.

Grasp the concept and implications of the span of management in organizations.

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Definitions:

Assimilating

The cognitive process of fitting new information into existing cognitive schemas, perceptions, and understanding.

Equilibrating

The process of balancing or maintaining equilibrium in physical systems, psychological states, or socio-economic contexts.

Attenuating

The reduction in force, value, intensity, or magnitude of something; often used in context with signals or biological responses.

Umbilical Cord

A tube between the mother and her developing child through which nutrients and waste products are conducted.