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Behavioral Targeting Utilizes a Person's Browsing Behavior to Determine the Ad

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Behavioral targeting utilizes a person's browsing behavior to determine the ad that will be seen.


Definitions:

Gender-Based Wage Gap

The disparity in average earnings between women and men that can reflect discrimination and other socio-economic factors.

Family Responsibilities

Obligations that individuals have towards their family members, including care, support, and participation in household duties.

Transsexual

A term referring to an individual whose gender identity differs from the sex they were assigned at birth and who may seek to transition physically to their identified gender.

Sex Reassignment Surgery

Medical procedures undertaken to transition an individual's physical sex characteristics closer to their identified gender.

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