Key Implications of Customer-Generated Reviews Include Each of the Following

question 18

Multiple Choice

Key implications of customer-generated reviews include each of the following except:

• A)too many negative reviews and low-star ratings will be harmful to a company.
• B)reviews stress the importance of consistent high-quality customer products and services.
• C)positive reviews will have a positive impact on sales.
• D)reviews provide information on how a company's product is being evaluated by customers and how the brand compares to competing brands.

---

Definitions:

Federal Trade Commission

A United States federal agency established to enforce antitrust and consumer protection laws to ensure healthy competition and protect consumers from unfair business practices.

Consumer Products

Goods produced for personal use by the general public, including items for personal care, entertainment, and household use.

Fair Credit Reporting Act

A federal law designed to ensure accuracy, fairness, and privacy of information in the files of consumer reporting agencies.

Consumer Reporting Agencies

are entities that collect and disseminate information about consumers to be used in credit evaluations and other decisions.