The Idea of Real-Time Marketing Did Not Exist Prior to the Famous

question 38

True/False

The idea of real-time marketing did not exist prior to the famous blackout during the Super Bowl game of 2013.

---

Definitions:

Environmental Scanning

The process of gathering information about the external environment to identify and interpret potential trends.

Leadership

The act of guiding and directing a group towards achieving a common goal, often involving the ability to inspire and influence others.

Chief Executives

The highest-ranking executives in an organization, typically responsible for making major corporate decisions and overseeing the overall operation.

Organizational Processes

The set of activities, routines, procedures, and standards that are carried out within an organization to ensure its functioning and goal achievement.