Social Listening by Brands Is Important Because It

question 173

Multiple Choice

Social listening by brands is important because it:

• A)provides insights into what individuals think about the brand.
• B)provides a mechanism for brands to react to negative comments.
• C)offers two-way communications, which enhance a brand's image.
• D)increases brand exposure and engages fans with the brand.

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Definitions:

Standard Deviation

A measure of the dispersion or spread of a set of data from its mean, indicating how spread out the data points are.

Confidence Interval

A range of values, derived from the sample statistic, that is likely to contain the population parameter with a certain degree of confidence.

Standard Deviation

A measure that quantifies the amount of variability or dispersion of a set of data points around the mean.

Confidence Interval

A range of values, derived from a data set, that is likely to contain the value of an unknown population parameter, with a specified level of confidence.