If the Content or Comments Made in Social Media About

question 114

True/False

If the content or comments made in social media about a brand match the search terms used by consumers, the quality of those interactions examined by search engine algorithms is increased.

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Definitions:

Social Currency

The value that people gain from their social networks and interactions, enhancing one's influence and reputation.

Reputational Capital

The value of a company or individual's reputation, which can influence stakeholders' decisions and can be a significant asset or liability.

Community Reputation

The perception or regard that an individual or organization has within a community, built over time through interactions and contributions.

Shared Beliefs

Common ideas or values held by a group, which contribute to the group's culture and actions.