In Social Listening, Just Counting the Number of Times a Brand

question 21

True/False

In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative, is also important.

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Definitions:

Hazardous Waste Materials

Dangerous substances that pose substantial or potential threats to public health or the environment.

Resource Conservation

Practices and strategies aimed at protecting, preserving, and sustainably managing natural resources.

Recovery Act

A legislative package aimed at stimulating economic recovery and assisting those affected by a financial downturn.

Superfund

A program established by the United States government to fund the cleanup of sites contaminated with hazardous substances and pollutants.