Providing Incentives for Consumers to Share Content About a Brand

question 76

Multiple Choice

Providing incentives for consumers to share content about a brand is:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Brainstorming

A collaborative idea-generating activity aimed at finding a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.

Nominal Group Technique

Nominal Group Technique is a structured method for group brainstorming that encourages contributions from all participants, often used in decision-making.

PDCA

"Plan-Do-Check-Act," a four-step management method used in business for the control and continuous improvement of processes and products.

Cyclical Process

A process that repeats in a series of cycles, where the end of one cycle is the beginning of the next, common in natural and economic systems.