Scenario 3

question 58

Multiple Choice

Scenario 3.1 Bill, who has an arthritic condition, applied for a position as a private bus driver.He met all the conditions of the selection process but was rejected for employment by the company on the advice of the medical doctor who performed the mandatory medical examination.
-What protection does Bill have under human rights law in this situation

• A)Bill is not being discriminated against as public safety requires a high standard of driving skills.
• B)Bill is protected on the grounds of physical disability.
• C)Bill is protected by employment equity legislation.
• D)Bill is not being discriminated against as driving requires quick response of his hands and feet.

Differentiate between a market and a target market with examples.

Recognize personal experiences and perspectives as valuable in understanding marketing concepts.

Explain the concept of exchange in marketing beyond mere monetary transactions.

Describe target markets for specific products and services, emphasizing the importance of market segmentation.