Ryan Places a Telephone Order for a New Bookshelf from Jones

question 41

Multiple Choice

Ryan places a telephone order for a new bookshelf from Jones Furniture,Inc.The price of the bookshelf is $990.The clerk who takes the order sends Ryan a copy of the invoice.The next week,Ryan calls back and tries to cancel his order.

• A)Ryan cannot cancel the order because a contract formed over the phone is valid.
• B)Ryan cannot cancel the order, as the invoice is considered a written confirmation of the agreement.
• C)Ryan can cancel the order; the invoice is unenforceable against him, as he did not sign the invoice.
• D)Ryan can now cancel the bookshelf has not been delivered yet.

---

Definitions:

Market Segmentation

The process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes.

Organization Marketing

The practice of marketing the brand, culture, and mission of an organization to attract stakeholders like employees, investors, and partners, beyond just promoting products or services.

Consumer Behavior

The study of how individuals or groups make decisions to purchase, use, and dispose of goods and services, influenced by psychological, social, and economic factors.

Indo-Chinese Food

A culinary fusion that combines elements of Indian and Chinese cuisine, offering dishes with unique flavors and spices.