The Early Years of E-Commerce Were Driven by All of the Following

question 84

Multiple Choice

The early years of e-commerce were driven by all of the following factors except:

• A) an emphasis on exploiting traditional distribution channels.
• B) a huge infusion of venture capital funds.
• C) an emphasis on quickly achieving very high market visibility.
• D) visions of profiting from new technology.

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Definitions:

Sole Seller

A market condition where only one supplier provides a particular good or service, also known as a monopoly.

Marginal Cost

The investment needed to produce an extra unit of a product or service.

Marginal Revenue

The extra revenue a company earns by selling an additional unit of a product or service.

Barrier to Entry

Factors that prevent or hinder companies from entering a particular market, which might include high startup costs, strict regulations, or strong competition.