Stickiness Is an Important Attribute for Which of the Following

question 39

Multiple Choice

Stickiness is an important attribute for which of the following revenue models?

• A) advertising revenue model
• B) subscription revenue model
• C) transaction fee revenue model
• D) affiliate revenue model

---

Definitions:

Ultimate Consumers

The final buyers or users of products and services for personal, non-business use.

Promotional Mix

The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.

Pull Strategy

A marketing strategy designed to create demand for products directly from consumers, leading retailers to stock the product due to increased consumer demand.

Retailers

Businesses that sell goods or services directly to consumers, often in small quantities.