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Social technologies change industry structure by weakening powerful sales channels and shifts bargaining power to consumers.
Peter Berger
A prominent sociologist known for his work in the sociology of knowledge, religion, and his conceptualization of the social construction of reality.
Verstehen
A German term used in sociology that refers to the understanding of social phenomena from the actor's perspective.
Objectification
The act of treating a person as an object or commodity, often reducing them to their physical attributes or functions.
Symbolic Interaction
The process of people interacting with each other through the use of symbols, gestures, words, and other symbolic forms to create social realities.
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