Which of the Following Is Not True About Search Engine

question 41

Multiple Choice

Which of the following is not true about search engine advertising?

• A)Spending on search engine advertising constitutes over 45% of all online advertising spending.
• B)The top three search engine providers supply over 95% of all online searches.
• C)The click-through rate for search engine marketing has been fairly steady over the years.
• D)Search engine advertising is the fastest growing type of online advertising.

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Definitions:

Operating Leases

Leases used for short-term leasing of assets, where the lessee does not assume the risk of ownership, and the asset will be returned to the lessor at the end of the lease term.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company's use of its assets to generate sales revenue, calculated by dividing sales revenue by the average total assets.

Operating Lease

Operating lease is a contract that allows for the use of an asset but does not convey rights of ownership of the asset.

Capital Lease

A leasing arrangement in which the lessee records the leased asset as if it was a purchase, reflecting it on their balance sheet as an asset and a corresponding liability.