In the Early Years of E-Commerce, Prior to 2000, Single

question 23

True/False

In the early years of e-commerce, prior to 2000, single, white, young college-educated males with high income dominated the Internet in terms of percentage of Internet usage.

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Definitions:

Low-ball Technique

A persuasion strategy where an initially favorable offer is made to get an agreement, and then terms are made less favorable to the agreement party.

Postdecisional Dissonance

The discomfort experienced after making a difficult choice, often involving feelings of regret or uncertainty.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting cognitions, such as beliefs, attitudes, or behaviors.

Dissonance Reduction

The process of rationalizing or justifying conflicting thoughts, beliefs, or attitudes to reduce psychological discomfort.