Consumers Choose the Online Channel Primarily Due to Social Media

question 82

True/False

Consumers choose the online channel primarily due to social media influence.

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Definitions:

Forgetting

The loss or failure to recall information that was once stored in the memory, due to various factors like time, interference, or failure in retrieval cues.

Motivation

The psychological processes that direct and maintain goal-directed behaviors.

Transference

In psychotherapy, the process by which emotions originally associated with one person, such as a parent, are unconsciously shifted to another, especially to the therapist.

Defense Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses and to maintain one's self-schema.