The Incremental Cost of Building the Next Unit of a Good

question 68

Multiple Choice

The incremental cost of building the next unit of a good is called the:

• A) Law of One Price.
• B) variable cost.
• C) marginal cost.
• D) fixed cost.

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Definitions:

Dispositional Attribution

The tendency to attribute someone's actions or behavior to their internal qualities or personality, rather than external factors.

Situational Attribution

The process of attributing a person's behavior to external or environmental factors.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes simultaneously.

Foot-In-The-Door

A persuasion technique where a small request is initially made to get someone to agree to a larger request later.