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Discuss the Revolution in Internet Marketing Technologies

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Discuss the revolution in Internet marketing technologies. What are the four main broad impacts the Internet has had on marketing?


Definitions:

Imbibing Idiot Bias

is a cognitive bias that suggests people expect individuals who consume alcohol to also exhibit foolish, reckless, or irrational behavior.

Independent

Free from outside control; not subject to another's authority or influence; self-directing.

Interdependent

Involving mutual reliance between two or more parties or systems.

Western Culture

The social norms, beliefs, values, and practices originating from or associated with the Western part of the world, including Europe and North America.

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