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What are the implications for marketers given that users spend half their total digital time using smartphone apps and that on average, users only use about 25 apps a month?
Social Smiling
The act of smiling in response to interacting with others, typically developing around two months of age in infants as a means of communication.
Nonverbal Encoding
The process of communicating information without the use of spoken words, through gestures, facial expressions, and body language.
Amygdala
A part of the brain involved in processing emotions, fear responses, and emotional memories.
Hippocampus
A region of the brain important for learning and memory formation.
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