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Which of the following is the first step in the social marketing process?
Financial Institution
An establishment that conducts financial transactions such as investments, loans, and deposits.
Household Debt/income Ratio
A measure comparing the debt level of a household to its income, indicating financial health and borrowing capacity.
Interest Payments
The regular required payments made by a borrower to a lender for the use of borrowed money, usually a portion of the loan amount.
Interest-only Loans
Loans for which the borrower pays only the interest on the principal balance, with the principal amount remaining unchanged over a set term.
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