What Are the Implications for Marketers Given That Users Spend

question 65

Essay

What are the implications for marketers given that users spend half their total digital time using smartphone apps and that on average, users only use about 25 apps a month?

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Definitions:

Scaffolding

Temporary support that is tailored to a learner’s needs and abilities, and aimed at helping the learner master the next task in a given learning process.

Restitution

The act of making amends for wrongdoing or harm caused, often involving compensation or repair.

Retribution

The concept of punishment imposed on someone as vengeance for a wrong or criminal act.

Punishment

A consequence given in response to an undesirable behavior with the intent of reducing that behavior's occurrence.