What Technologies and Techniques Are Employed in Location-Based Mobile Marketing

question 41

Essay

What technologies and techniques are employed in location-based mobile marketing?

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Definitions:

ANOVA

Analysis of variance. A comparison of the variance within groups with the variance among groups. See also MANOVA.

Multivariate

Pertaining to three or more variables, as in multivariate analyses or multivariate statistics.

Univariate

Pertaining to an analysis or representation that involves only one variable to understand its distribution or impact in isolation.

Bivariate

Pertaining to two variables, as in bivariate analysis or bivariate statistics.