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What Are E-Sports, How Do They Make Money, and Why

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What are e-sports, how do they make money, and why are advertisers attracted to it?


Definitions:

Self-efficacy

A person's confidence in their ability to carry out actions required to achieve certain outcomes.

Social Cognitive View

Learning theory that includes cognitive processes such as anticipating, judging, memory, and imitation of models.

Psychoanalytic View

The psychoanalytic view is a theory of personality organization and the dynamics of personality development that guides psychoanalysis, a clinical method for treating psychopathology, which was developed by Sigmund Freud.

Unconscious Motivation

Drives and desires operating below the level of conscious awareness, influencing behavior in significant ways.

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