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Figure 7-7
-Refer to Figure 7-7.Which segment represents buyers who value this good less than price
Consumers
Individuals or groups who purchase goods or services for personal use and not for manufacture or resale.
Organizations
Structured groups of people with a shared purpose, such as corporations, governments, non-profits, and clubs.
Social Media
Digital platforms and technologies that enable users to create, share content, and participate in social networking.
Credibility
The quality of being trusted and believed in, often essential for building and maintaining customer relationships in business.
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