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Figure 7-4
-Refer to Figure 7-4.What does area B represent
Needs and Preferences
The desires and choices of individuals or groups that drive their decisions and behaviors.
Transnational Strategy
An approach used by businesses that involves balancing global efficiencies with local responsiveness in their operations across various countries.
Locally Responsive
The ability of a business to adapt its products, services, and operations to meet the specific demands and preferences of local markets.
Globally Integrated
Refers to entities such as economies, businesses, or systems that are interconnected and interdependent across the world.
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