Suppose That You Want to Put on a Parade in Your

question 145

Multiple Choice

Suppose that you want to put on a parade in your home town of 1000 people.The cost of the parade is $6000 and each person values the parade at $5.After a month,you have only sold 50 tickets at $5 each.What is the result

• A)The local government will put on the parade but you will not.
• B)You will still put on the parade but the local government will not.
• C)Neither you nor the local government will put on the parade.
• D)You and the local government will compete for the parade.

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Definitions:

Total-Market Approach

A marketing strategy that aims to broaden the reach and applicability of a product or service to all potential consumers, not just targeted segments.