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Table 13-1
-Refer to Table 13-1.What is the variable cost of producing zero widgets
Engagement
The level of interaction and participation between a brand and its audience, often measured through actions such as likes, shares, comments, and time spent.
3M Model
A framework that suggests motivation, ability, and opportunity as key factors influencing behavior.
Magnet Approach
A marketing strategy that attracts customers by offering valuable content, services, or experiences, rather than through direct sales pitches.
Consumer Engagement
The relationship between consumers and a brand or product, often manifested through interactive or participatory activities.
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