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Scenario 16-2 Consider the Problem Facing Two Firms in the Fast-Food Restaurant

question 49

Multiple Choice

Scenario 16-2
Consider the problem facing two firms in the fast-food restaurant market, Firm A and Firm B.Each company has just come up with an idea for a new fast-food menu item, which it would sell for $6.Assume that the marginal cost for each new menu item is a constant $2 and the only fixed cost is for advertising.Each company knows that if it spends $12 million on advertising, it will get 2 million consumers to try its new product.Firm A has done market research which suggests that its product does not have any staying power in the market.Even though it could get 2 million consumers to buy the product once, it is unlikely that they will continue to buy the product in the future.Firm B's market research suggests that its product is very good, and consumers who try the product will continue to be consumers over the ensuing year.On the basis of its market research, Firm B estimates that its initial 2 million customers will buy one unit of the product each month in the coming year, for a total of 24 million units.
-Refer to Scenario 16-2.By its willingness to spend money on advertising,Firm B does which of the following

Definitions:

Physical Duress

Coercion involving the use of or threat of physical force to compel someone to act against their will.

Economic Duress

A situation where an individual or company is forced into a contractual agreement under threats or pressure related to financial hardships.

Assault And Battery

A combination of an attempt or threat to harm someone (assault) followed by unauthorized physical contact or harm (battery).

Fraud In The Inducement

Fraud in the Inducement involves deceit or trickery to secure unfair or unlawful gain in a transaction, leading to an agreement being made under false pretenses.