Examlex
What is the primary claim of defenders of advertising
Opt-In
Opt-in refers to a permission-based practice where individuals choose to receive marketing communications or other information by signing up voluntarily.
Opt-Out
The action taken to withdraw from something, especially a service or agreement, often implying the need for a decision to be actively made by the participant.
Online Advertising
A type of advertising and marketing that employs the Internet to distribute promotional messages to consumers.
Holy Grail
A term used metaphorically to describe a valuable and sought-after object or achievement that is difficult or impossible to obtain.
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