The Two Cereal Makers,Post and Kellogg,have Each Come Up with New

question 23

Multiple Choice

The two cereal makers,Post and Kellogg,have each come up with new cereal recipes.Post chooses not to advertise it,but Kellogg chooses to spend $10 million in advertising.Why do the two companies have different advertising strategies

• A)Post doesn't advertise its cereal because brand names do not require advertisement.
• B)Post doesn't advertise its cereal because a good quality product doesn't require advertising.
• C)Kellogg advertises its cereal because customers will otherwise not try this new recipe.
• D)Kellogg advertises its cereal because advertising signals the quality of its product.

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Definitions:

Marketing Mix

Refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. It typically includes four Ps: Product, Price, Place, and Promotion.

Philanthropy

Philanthropy involves the act of donating money, goods, time, or effort to support a charitable cause, typically with a focus on the well-being of human welfare.

Donation

A gift given by physical or legal persons, typically for charitable purposes or to benefit a cause.

Marketing Mix

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encompassing the 4Ps: product, price, place, and promotion.