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What did the Competition Act do
Marketing Concept Era
A period marked by the shift towards adopting the marketing concept, focusing on identifying and meeting the needs and wants of customers as a route to achieving business goals.
Customer Relationship Era
A business approach focusing on building long-term relationships with customers to enhance loyalty and lifetime value.
Market Orientation
A business approach where the needs and wants of customers guide all marketing decisions and strategies.
Customer Value
Refers to the perceived worth of a product or service in the eyes of the customer, balancing its benefits against its cost.
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