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Figure 21-5
-Refer to Figure 21-5.When would it be possible for the consumer to reach I2
Strategy
A company’s “game plan” for attracting customers by distinguishing itself from competitors.
Balanced Scorecard
A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.
Company Outcomes
Refers to the results or consequences of a company's strategies and operations, including financial performance, market share, and customer satisfaction.
Strategy
It is a plan of action designed to achieve a long-term or overall goal.
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