Sterling Auto International (Scenario)

question 4

Multiple Choice

Sterling Auto International (Scenario)
Sterling Auto International is a successful car manufacturing company headquartered in Detroit, Michigan. Over the past year, the company implemented multiple efforts to expand its overseas operations. At a recent shareholder's meeting, attendees questioned the CEO's motivations for authorizing certain aspects of the expansion efforts.
-One shareholder wanted clarification about a research effort that investigated the possibility of setting up a plant in China. The CEO explained that serving China's rapidly growing middle class population would enable Sterling to increase the size of its customer base dramatically. In China, the CEO was most likely interested in ________.

• A) avoiding government intervention
• B) challenging Chinese competitors
• C) gaining access to innovative ideas
• D) developing economies of scale

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Definitions:

Natural Teams

Groups formed based on inherent or spontaneous relationships and common interests rather than arranged or assigned by an organization.

Personality Type

A classification that reflects the characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

Herzberg's Motivator-Hygiene Model

Herzberg's Motivator-Hygiene Model is a theory that distinguishes between motivators, which can increase job satisfaction, and hygiene factors, which, if absent, can lead to dissatisfaction but not necessarily enhance satisfaction if present.

Motivator

An element that drives or encourages an individual or group to take action or to perform in a certain way, either through internal desire or external incentive.