Advertising Themes Often Convey Unfavorable and Embarrassing Interpretations

question 83

Multiple Choice

Advertising themes often convey unfavorable and embarrassing interpretations. This is most likely because ________.

• A) popular slogans used in international advertising do not use idiomatic expressions
• B) advertising themes often lose their original meaning in translation or give the wrong impression
• C) language is rarely subtle
• D) colloquial expressions are more likely than not to puzzle native speakers

---

Definitions:

Overapplied Overhead

Occurs when the allocated manufacturing overhead for a period exceeds the actual overhead costs incurred, resulting in a temporary overestimation of costs.

Predetermined Overhead Rate

A rate used to assign overhead costs to products or jobs, calculated before the period begins based on an estimate of costs.

Overapplied Overhead

A scenario in which the overhead costs attributed to manufacturing exceed the overhead expenses that were actually incurred.

Underapplied Overhead

A situation where the allocated factory overhead costs are less than the actual overhead costs incurred, leading to a discrepancy in cost accounting.