Japanese Supercenter (Scenario) the Tag-Mart Chain of Discount Superstores Is Nearing Completion of Nearing

question 72

Multiple Choice

Japanese Supercenter (Scenario)
The Tag-Mart chain of discount superstores is nearing completion of its new supercenter in Tokyo. The Tokyo store is the first foreign store for the large U.S.-based company. Tag-Mart offers a large variety of products at virtually unbeatable prices. A group of Tag-Mart representatives has traveled to Tokyo to inspect the new store and hire a store manager. The top two contenders for the position are Hisako Aoki and Takematsu Sato. Aoki has 25 years of experience managing a local department store renowned for its customer service. Sato, born and raised in Japan, earned a college degree in the U.S. before working six years as a manager at a Texas Tag-Mart.
-Which of the following is most important for Tag-Mart's top management to determine while making a choice between Sato and Aoki as the new store manager?

• A) How many shoppers are expected at the Tokyo Tag-Mart grand opening sale?
• B) How many locally owned stores will Tokyo Tag-Mart compete against?
• C) Would customers at the Tokyo Tag-Mart prefer strong customer service or a U.S.-style shopping experience?
• D) What is the average age and annual income of Tokyo Tag-Mart shoppers?

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Definitions:

Buyers

Individuals or entities that purchase goods or services for personal use, resale, or as inputs to production.

Tax Revenue

The financial returns that governments earn from taxes.

Tax

An essential monetary obligation or different kind of dues enforced on a taxpayer by a governmental institution for the purpose of funding state expenses and a variety of public outgoings.

Good

In economics, a good is a material that satisfies human wants and provides utility, for example, to a consumer making a purchase of a satisfying product.