All You Cosmetics (Scenario)

question 2

Multiple Choice

All You Cosmetics (Scenario)
Executives of All You Cosmetics Company, a Canadian company, have hired a consulting firm, Brown and Associates, to identify foreign markets that might be appropriate for internationalization. Brown consultants have been working for two weeks with All You managers to identify the best foreign markets for the Canadian cosmetics company, which specializes in organic cosmetics and skin care products. So far, Brown consultants have narrowed down the list of countries to fifteen. However, the consultants need to eliminate unattractive markets and reduce the list to five nations, which will then be researched more closely.
-Which of the following factors should most likely be considered by Brown consultants as they screen countries for All You Cosmetics?

• A) Which markets have the highest number of skin cancer cases among women?
• B) In which markets are women the primary breadwinners for their families?
• C) Which markets have the highest number of environmentally friendly corporations?
• D) In which markets are organic cosmetics and skin care products currently unavailable?

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Definitions:

Maslow's Hierarchy of Needs Theory

A psychological theory that categorizes human needs into a five-level pyramid, starting from basic physiological needs to self-actualization.

Higher-order Needs

Psychological needs that are associated with personal achievement, self-respect, and the recognition and respect of others.

Practical Managerial Questions

Real-world, applied queries that managers address to solve operational problems and improve organizational performance.

Work Motivation

The psychological forces that determine the direction of a person's behavior in an organization, their level of effort, and their level of persistence.